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FAMILY TREE

CINDY ELLEN RUSSELL / CRUSSELL@STARBULLETIN.COM
Mamo Howell and her grandson Tautua Howell-Reed share a retail space at Ward Warehouse showcasing their custom fashions.

Mamo Howell gets some new blood

STORY SUMMARY »

By Jason Genegabus
jason@starbulletin.com

AN INFLUX of urban street-wear retailers in recent years means it is now easier than ever to purchase clothes designed and distributed by Hawaii-based companies.

"What feels good is being able to create something that represents our background," said Tautua Howell-Reed, owner of Affiliated Art at Ward Warehouse.

"Hopefully, the younger crowd will really recognize that, and they'll get used to coming into the shop, and this area, to buy new stuff."

With the addition of Affiliated, the area just mauka of Ala Moana Beach Park and Fisherman's Wharf can be considered Oahu's pre-eminent location for customers looking to buy local.

DIG Lifestyles and In4mation are